Why Are We Talking About PWAs?

A native-like app experience through the web

The Google Display Network (GDN) reaches about 90% of the internet users worldwide, which is an astonishing reality. With the right calibration, the network can be shaped to deliver ads and messages which help companies build their marketing and sales funnel. At Strategic Machines, we've been rethinking the process for lead generation and sales conversations, not by ignoring the power of the GDN or other social networks, but rather by envisioning a new channel which reaches globally but is experienced locally.

Our platform permits marketers to message customers and serve up content, offers and experiences that are relevant to the context of their search. The process follows a classic publishing cycle, in which adverts and messages are staged for a specific search, are are published dynamically in the course of an interaction. The publishing cycle updates periodically, with each cycle defined by the content owner and guided by traffic volumes, sponsor content and customer priorities.

The web page for a business is reached through search, QR codes, or sms. With SEO, a web page is discovered independently through a search engine. Once a web site is reached, it can be installed on the home screen of the smart phone, providing a native-like app experience with rich relevant content that updates dynamically. Most recently, Appple announced support for PWAs through the app store.

Why is any of this important? Right at the point of decision, a shopper can receive recipes for a dinner with special offers on ingredients, video instruction on a power tool with a special maintenance offer, or a real-time offer on a specific product, a menu for a restaurant with sponsored messages from favorite vineyards, or even easy listening music from a sponsor to help pass time. The gamechanger is the ability for sponsors to deliver creative content with every message based on venue characteristics and demographics, providing a marketer with global reach while delivering a local experience.

Call us today. And let's discuss how Strategic Machines can help your company grow.