Context Changes Everything

Context changes everything

Carson Wentz, the breakout quarterback for the Philadelphia Eagles, knew something about context. For him, he never played the sport of football for thousands, but for One. And in playing for an Audience of One, he reached thousands with a much more compelling message.

Every marketer knows the value of context. When the context is well-defined and understood, you can shape a more targeted message with a more precise and relevant set of actions. The consumer market is crowded and fast-paced, and marketers do not have the time or luxury of playing to undefined audiences and hoping for the best.

At Strategic Machines, we have invested in the conversational economy, knowing that engagement with constituents through chat created a more compelling user experience. But the downside to the legacy technology was managing a number of variables, including context. In one moment, a customer might be inquiring about product availability. In the next, they may ask about price or return policies. The change in context was difficult to manage.

With Large Language Model technologies, there are better methods for navigating changes in context with a consumer. Our most recent work with a product catalog of over 10,000 items demonstrates the power of conversational workflow, governed by foundation models, in delivering a compelling consumer experience -- and better outcomes for the business

Give us a call, and see how the team at Strategic Machines can help with your conversational applications.